| Contents |
Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads. |
| Bibliography note | Includes bibliographical references (p. [187]-193) and index. |
| LCCN | 2007022655 |
| ISBN | 9781592134557 (cloth : alk. paper) |
| ISBN | 9781592134564 (pbk. : alk. paper) |
| ISBN | 1592134556 (cloth : alk. paper) |
| ISBN | 1592134564 (pbk. : alk. paper) |
