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LEADER 02940cam 22004934a 4500
001
ocn144547605
003
OCoLC
005
20141211231134.0
008
070605t20072008paua b 001 0 eng
010
a| 2007022655
020
a| 9781592134557 (cloth : alk. paper)
020
a| 9781592134564 (pbk. : alk. paper)
020
a| 1592134556 (cloth : alk. paper)
020
a| 1592134564 (pbk. : alk. paper)
035
a| (Sirsi) o144547605
035
a| (OCoLC)144547605
040
a| DLC
c| DLC
d| BAKER
d| BTCTA
d| C#P
d| YDXCP
d| UtOrBLW
043
a| n-us---
049
a| EREE
050
0
0
a| JK2281
b| .C27 2007
082
0
0
a| 324.7/30973
2| 22
245
0
0
a| Campaign advertising and American democracy /
c| Michael M. Franz [and others].
260
a| Philadelphia :
b| Temple University Press,
c| 2007, ©2008.
300
a| xiv, 197 pages :
b| illustrations ;
c| 23 cm
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
504
a| Includes bibliographical references (p. [187]-193) and index.
505
0
a| Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.
650
0
a| Political campaigns
z| United States.
=| ^A36441
650
0
a| Advertising, Political
z| United States.
=| ^A185915
700
1
a| Franz, Michael M.,
d| 1976-
=| ^A759205
856
4
1
3| Table of contents only
u| http://www.loc.gov/catdir/toc/ecip0720/2007022655.html
856
4
2
3| Contributor biographical information
u| http://www.loc.gov/catdir/enhancements/fy0739/2007022655-b.html
994
a| 92
b| ERE
910
a| PromptCat
938
a| Baker & Taylor
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c| 74.50
d| 74.50
i| 1592134556
n| 0007270655
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938
a| Baker & Taylor
b| BKTY
c| 24.95
d| 24.95
i| 1592134564
n| 0007270656
s| active
938
a| Baker and Taylor
b| BTCP
n| BK0007270656
938
a| YBP Library Services
b| YANK
n| 2596499
980
a| 2007-12-19
b| 24.95
d| 0
e| 23.7
f| 296903
g| 30372013011033
h| 40014868919
i| JK 2281 .C27 2007
596
a| 1
998
a| 1275128
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a| JK 2281 .C27 2007
w| LC
c| 1
i| 30372013011033
d| 12/7/2012
e| 11/16/2012
f| 1/31/2009
g| 1
l| JGES
m| JOYNER
n| 2
r| Y
s| Y
t| JGESBK
u| 1/3/2008
x| BOOK
z| JSTACKS
o| .STAFF. 0