The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.
| Author/creator |
Dowling, Grahame R. (Grahame Robert) |
| Other author/creator | Oxford University Press. |
| Format | Electronic and Book |
| Publication Info | Oxford : Oxford University Press, |
| Description | xv, 441 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Oxford Scholarship Online |
| Supplemental Content | Full text available from Oxford Scholarship Online Business and Management |
| Subject(s) |
Click here for more information about this title
| Variant title | Art & science of marketing |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004301763 |
| ISBN | 0199269610 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |