ECU Libraries Catalog

The art and science of marketing marketing for marketing managers

MLA

Dowling, Grahame R. The Art and Science of Marketing: Marketing for Marketing Managers. Oxford: Oxford University Press, .

APA

Dowling, G. R. The art and science of marketing: marketing for marketing managers. Oxford: Oxford University Press.

Chicago

Dowling, Grahame R. The Art and Science of Marketing: Marketing for Marketing Managers. Oxford: Oxford University Press.