Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
| Author/creator |
Tull, Donald S. |
| Other author/creator | Hawkins, Del I. |
| Format | Book and Print |
| Edition | 5th ed. |
| Publication Info | New York : Macmillan ; London : Collier Macmillan, ©1990. |
| Description | xxii, 836 pages : illustrations ; 24 cm. |
| Subject(s) |
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| Series | Macmillan series in marketing Macmillan series in marketing. ^A287223 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 89034951 |
| ISBN | 0024218219 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.2 .T83 1990 | ✔ Available | Place Hold |