ECU Libraries Catalog

Marketing research : measurement & method : a text with cases

MLA

Tull, Donald S, and Del I Hawkins. Marketing Research : Measurement & Method : a Text with Cases. 5th ed. New York: Macmillan , 1990.

APA

Tull, D. S, & Hawkins, D. I. (1990). Marketing research : measurement & method : a text with cases. 5th ed. New York: Macmillan .

Chicago

Tull, Donald S., and Del I Hawkins. Marketing Research: Measurement & Method : a Text with Cases. 5th ed. New York: Macmillan, 1990.