Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings / edited by Edward M. Mazze.
| Author/creator | American Marketing Association |
| Other author/creator | Mazze, Edward M. |
| Included Work | American Marketing Association Marketing, the challenges and the opportunities. 1975. |
| Format | Book and Print |
| Publication Info | [Chicago] : American Marketing Association, ©1975. |
| Description | xxvii, 712 pages : illustrations ; 28 cm. |
| Subject(s) |
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| Series | Series (American Marketing Association) ; no. 37 Series (American Marketing Association) ; no. 37. ^A51076 |
| General note | "Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975." |
| General note | On spine 1975 combined proceedings. |
| Bibliography note | Includes bibliographies and indexes. |
| Other title | Marketing in turbulent times. |
| Other title | 1975 combined proceedings. |
| LCCN | 75030572 |
| ISBN | 0877570671 : |
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