Increasing marketing productivity and Conceptual and methodological foundation of marketing ; 1973 combined proceedings / Edited by Thomas V. Greer.
| Author/creator | American Marketing Association |
| Other author/creator | Greer, Thomas V. |
| Included Work | American Marketing Association Conceptual and methodological foundation of marketing. 1974. |
| Format | Book and Print |
| Publication Info | Chicago, [1974] |
| Description | xxix, 543 pages : illustrations ; 28 cm. |
| Subject(s) |
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| Series | Series (American Marketing Association) ; no. 35 Series (American Marketing Association) ; no. 35. ^A51076 |
| General note | "Proceedings were prepared for the International Marketing Conference held in St. Louis from April 23-26, 1973 and the Educator's Conference held in Washington, D.C. from August 12-15, 1973." |
| Bibliography note | Includes bibliographical references. |
| LCCN | 73091020 |
| Stock number | $17.95 (member) $23.95 (non-member) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415 .A57549 1974 | ✔ Available | Place Hold |