Luxury China market opportunities and potential

Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

Author/creator	Chevalier, Michel, 1943-
Other author/creator	Lu, Pierre Xiao.
Format	Electronic and Book
Publication Info	Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia),
Description	xvii, 251 p. : ill., maps ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Consumer behavior--China. Consumer behavior--China --Case studies. Luxury.

Contents	Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
Bibliography note	Includes bibliographic references (p. [241]-243) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010277379
ISBN	9780470823415
ISBN	0470823410

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available