Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945-1981 / Annika Biss.
| Author/creator |
Biss, Annika |
| Format | Electronic and Book |
| Publication Info | Berlin ; Boston : De Gruyter Oldenbourg, [2017] |
| Description | x, 793 pages ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subject(s) |
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| Series | Perspektiven ; Band 6 |
| Abstract | "After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history, and, in the processes, conducts a case study of BMW's engagement in South Africa"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 768-787) and indexes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017015662 |
| ISBN | 9783110500134 (hardback ; alk. paper) |
| ISBN | (PDF) |
| ISBN | (EPUB) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |