Innovation--key to marketing progress ; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.

Innovation--key to marketing progress ; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C. / Edited by Henry Gomez.

Author/creator	American Marketing Association
Other author/creator	Gomez, Henry, editor.
Format	Book and Print
Publication Info	Chicago, [1963]
Description	xxv, 685 pages : illustrations ; 24 cm
Subject(s)	Marketing--Congresses.

General note

Includes bibliographical footnotes.

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .A429	✔ Available	Place Hold