| Series |
Data analytics applications ; 1
Data analytics applications ; 1. ^A1361679
|
| Contents |
Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello. |
| Abstract |
"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Source of description | Print version record. |
| Issued in other form | Print version: Sport business analytics. Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T & F Informa, plc, [2017] 9781498761260 |
| Genre/form | Electronic books. |
| Genre/form | Electronic books. |
| ISBN | 9781498761277 (electronic bk.) |
| ISBN | 1498761275 (electronic bk.) |
| Stock number | 971197 MIL |
