| Portion of title |
How colleges can recruit, teach, and serve Gen Z |
| Contents |
Section 1: The recruitment funnel -- Section 2: Teaching Gen Z -- Section 3: Shifts in campus life. |
| Abstract |
"A new generation of students has arrived on college campuses. Known as Gen Z, this cohort marks a break from even the recent past in terms of diversity, attitudes about money, and use of technology. Now, institutions that have spent the last several years catering to millennials must pivot to appeal to the traditional-age students poised to enter higher education over the next decade and a half... No generation is a monolith, and research on Gen Z is just emerging. But campus leaders must pay attention, as this new generation coincides with a shrinking pool of high-school graduates and increased expectations for student success. This report offers insights into the mind-sets and motivations of Gen Zers and describes how colleges can best serve them."--Page 4. |
| Bibliography note | Includes bibliographical references. |
| Other title |
Chronicle of higher education. |
