Principles and practice of sport management / edited by Lisa P. Masteralexis, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Amherst, Massachusetts, Carol A. Barr, University of Massachusetts, Amherst, Amherst, Massachusetts, Mary A. Hums, Department of Health and Sport Science, University of Louisville, Louisville, Kentucky.
| Other author/creator | Masteralexis, Lisa Pike. |
| Other author/creator | Barr, Carol A. |
| Other author/creator | Hums, Mary A. |
| Format | Book and Print |
| Edition | Fifth edition. |
| Publication Info | Boston : Jones & Bartlett Learning, [2015] |
| Description | xviii, 606 pages : color illustrations ; 23 cm |
| Subject(s) |
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| Contents | History of sports management / Todd W. Crosset and Mary A. Hums -- Management principles applied to sport management / Carol A. Barr and Mary A. Hums -- Marketing principles applied to sports management / John Clark -- Financial and economic principles applied to aport management / Neil Longley and Nola Agha -- Legal principles applied to sport management / Lisa P. Masteralexis and Glenn M. Wong -- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums -- High school and youth sport / Dan Covell -- Collegiate sport / Carol A. Barr -- International sport / Mary A. Hums, Per G. Svensson, Sheranne Fairley, and Mireia Lizandra -- Professional sport / Lisa P. Masteralexis -- Sports agency / Lisa P. Masteralexis -- Facility Management / Mary A. Hums and Lisa P. Masteralexis -- Event management / Carol A. Barr -- Sport sales / Stephen McKelvey -- Sport sponsorship / Stephen McKelvey -- Sport communications / Gregory Bouris / Sport broadcasting / Jim Noel -- The sporting goods and licensed products industries / Dan Covell -- Golf and club management / Jo Williams -- Recreational sport / Tara Q. Mahoney -- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury. |
| Abstract | From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.- New full color design and art program- Contains practical advice on how virtual communitites and social networks can affect the job search process- Provides updated information on salaries in professional sports- Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports- Contains more in-depth coverage of disabilities in sports- New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL- New discussion of the ethical and legal implications of the Jerry Sandusky case- Current Issues section updated with new material on event security and the Boston Marathon bombings. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2014009971 |
| ISBN | 9781284034172 |
| ISBN | 9781449691950 |
| ISBN | 1449691951 |
| ISBN | 1284034178 |
| ISBN | 144969196X |
| ISBN | 9781449691967 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | GV713 .P75 2015 | ✔ Available | Place Hold |