| Series |
The mobilization series on social movements, protest, and culture
Mobilization series on social movements, protest, and culture. ^A1121399
|
| Contents |
Introduction: contentious markets -- The rise of consumer campaigns -- Launching a campaign -- Building a campaign -- Campaign styles and protest in the market place -- Campaigning over time -- Strategic interactions and campaign outcomes -- Conclusion: contention, consumers and corporations. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2014006819 |
| ISBN | 9781409458050 (hardback : alk. paper) |
| ISBN | 1409458059 (hardback : alk. paper) |
