| Other author/creator | Jhally, Sut director. |
| Other author/creator | Kilbourne, Jean. |
| Other author/creator | Killoy, Andrew. |
| Other author/creator | Media Education Foundation. |
| Variant title |
Killing us softly four |
| Portion of title |
Advertising's image of women |
| Contents |
Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do? |
| Abstract |
"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."--Media Education Foundation website. |
| General note | Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000). |
| General note | "Attention: this program contains nudity and sexual themes." |
| Credits | Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy. |
| Performer |
With Jean Kilbourne. |
| Date/time/place of a event note | Filmed at the University of Massachusetts, Amherst, Mass. |
| Technical details | System requirements: Google Chrome or Mozilla Firefox Web browsers |
| Genre/form | Online video. |
| Genre/form | Streaming video. |
| Genre/form | Filmed lectures. |
| Genre/form | Documentary films. |
