ECU Libraries Catalog

The practice of government public relations / edited by Mordecai Lee, Grant Neeley, Kendra Stewart.

Other author/creatorLee, Mordecai, 1948-
Other author/creatorNeeley, Grant.
Other author/creatorStewart, Kendra B.
Format Software, Book, and Print
Publication InfoBoca Raton, FL : CRC Press, ©2012.
Descriptionxix, 251 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).
Subject(s)
Series American Society for Public Administration. Book series on public administration & public policy
Public administration and public policy. ^A105677
Contents Government public relations : what is it good for? / Mordecai Lee -- Media relations / Jerome Sadow -- Government websites / Napoleon Byars -- Public information campaigns / Jenifer E. Kopfman and Amanda Ruth-McSwain -- Crisis public relations for government communicators / Brooke Fisher Liu and Abbey Blake Levenshus -- Web 2.0 / Leila Sadeghi -- Strategic communication planning / Diana Knott Martinelli -- Ethics in government public relations / Shannon A. Bowen -- Doing right and avoiding wrong with the law and politicians / Kevin R. Kosar -- Internal public relations for personal and program success / Anne Zahradnik -- Using monitoring and evaluation to measure public affairs / Maureen Taylor.
Bibliography noteIncludes bibliographical references and index.
LCCN 2011027918
ISBN9781439834657 (hardcover : alk. paper)
ISBN1439834652 (hardcover : alk. paper)
Standard identifier# 3476257

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks JK849 .P73 2012 ✔ Available Place Hold