ECU Libraries Catalog

Killing us softly 4 : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally.

Other author/creatorJhally, Sut.
Other author/creatorKilbourne, Jean.
Other author/creatorMedia Education Foundation.
Format Video (DVD)
Publication InfoNorthampton, MA : Media Education Foundation, ©2010.
Description1 videodisc (45 min.) : sound, color ; 4 3/4 in.
Subject(s)
Variant title Killing us softly four
Portion of title Advertising's image of women
Contents Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?
Abstract "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
General noteSequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
General note"Attention: this program contains nudity and sexual themes."
CreditsCamera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Performer Featuring Jean Kilbourne.
Date/time/place of a event noteFilmed at the University of Massachusetts, Amherst, MA.
Technical detailsDVD; NTSC; Dolby Digital stereo.; aspect ratio 16:9.
LanguageSoundtrack in English, with optional English subtitles.
Genre/formFilmed lectures.
Genre/formDocumentary films.
Genre/formNonfiction films.
Genre/formFilm sequels.
ISBN1932869441
ISBN9781932869446
UPC 897952001311

Available Items

Library Location Call Number Status Item Actions
Joyner Compact DVDs HF5827 .K5 2010 DVD ✔ Available Place Hold