A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
| Author/creator |
Ward, Douglas B., 1961- |
| Format | Book and Print |
| Publication Info | Philadelphia : Temple University Press, 2010. |
| Description | viii, 228 pages : illustrations, maps ; 22 cm |
| Subject(s) |
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| Contents | A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2008047856 |
| ISBN | 9781439900154 (alk. paper) |
| ISBN | 1439900159 (alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.2 .W29 2010 | ✔ Available | Place Hold |