Contents |
Making a foodscape : Gilroy and the iconization of garlic -- The festivalization of garlic : creating and celebrating community in Gilroy -- From foreign to fad : garlic's twentieth-century transition -- Garlic galore : festival inversion, subversion, and the enactment of labor relations -- Place branding and selling place : creating and marketing identity capital -- "This little piggy went to PigFest-- " : the paradox of PigFest -- Festive foodscapes : food symbolization and place making. |
Bibliography note | Includes bibliographical references (p. 173-190) and index. |
LCCN | 2008018532 |
ISBN | 9781604731200 (cloth : alk. paper) |
ISBN | 1604731206 (cloth : alk. paper) |
ISBN | 9781604731217 (pbk. : alk. paper) |
ISBN | 1604731214 (pbk. : alk. paper) |