Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950

Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.

Author/creator	Moreno, Julio, 1970-
Format	Book and Print
Publication Info	Chapel Hill : University of North Carolina Press, ©2003.
Description	xi, 321 pages : illustrations ; 25 cm.
Subject(s)	J. Walter Thompson Company. Sears, Roebuck and Company. Industrial policy--Mexico --History --20th century. Capitalism--Mexico --History --20th century. Consumption (Economics)--Mexico --History --20th century. Advertising--Mexico --History --20th century. Nationalism--Mexico --History --20th century. Mexico--Politics and government --1910-1946. Mexico--Politics and government --1946-1970. Mexico--Foreign relations --United States. United States--Foreign relations --Mexico.

Series	The Luther Hartwell Hodges series on business, society, and the state Luther Hartwell Hodges series on business, society, and the state. ^A470111
Contents	Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
Bibliography note	Includes bibliographical references (p. [283]-307) and index.
LCCN	2003007366
ISBN	0807828025 (cloth : alk. paper)
ISBN	0807854786 (pbk. : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD3616.M42 M67 2003	✔ Available	Place Hold