Strategic marketing in the arts : a plan for enrollment management

Strategic marketing in the arts : a plan for enrollment management / Melvyn L. Raiman.

Author/creator	Raiman, Melvyn L.
Format	Book and Print
Publication Info	Atlanta, Ga. : Pierson Press, 1999.
Description	248 pages : illustrations ; 23 cm
Subject(s)	Arts--Marketing. Arts--Management.

Contents	An introduction to marketing -- Planning to plan -- The situation analysis -- Methods of data collection -- Understanding the dynamics of the marketplace -- Developing marketing goals and objectives -- The marketing operations plan -- Developing the marketing mix -- Direct mail marketing tactics -- Off-campus marketing tactics -- Public relations, display advertising, and the Internet -- On-campus marketing tactics -- Retention tactics -- A case study.
General note	Includes index.
LCCN	99066295
ISBN	0967392209

Library	Location	Call Number	Status	Item Actions
Music	Closed Stacks - Ask at Circulation Desk	NX634 .R345 1999	✔ Available	Place Hold