ECU Libraries Catalog

Competing globally : mastering multicultural management and negotiation / Farid Elashmawi.

Author/creator Elashmawi, Farid
Format Book and Print
Publication InfoBoston : Butterworth-Heinemann, ©2001.
Descriptionxviii, 262 pages ; 24 cm.
Supplemental Content Publisher description
Supplemental Content Table of contents
Subject(s)
Series The MCD series
Managing cultural differences series (Boston, Mass.) ^A533367
Abstract Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to "going global". Competing globally gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. Competing globally sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world.
Bibliography noteIncludes bibliographical references (p. 247-253) and index.
LCCN 2001018458
ISBN0877193711 (alk. paper)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD62.4 .E423 2001 ✔ Available Place Hold