Internal marketing : tools and concepts for customer-focused management

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

Author/creator	Ahmed, Pervaiz K.
Other author/creator	Rafiq, Mohammed.
Other author/creator	Chartered Institute of Marketing.
Format	Book and Print
Publication Info	Oxford ; New York : Butterworth-Heinemann, 2002.
Description	x, 299 pages : illustrations ; 24 cm
Subject(s)	Marketing--Management. Marketing--Management --Case studies. Organizational effectiveness. Organizational effectiveness--Case studies.

General note	"Published in association with the Chartered Institute of Marketing."
Bibliography note	Includes bibliographical references and index.
ISBN	0750648384

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .A36 2002	✔ Available	Place Hold