Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Author/creator |
Ahmed, Pervaiz K. |
Other author/creator | Rafiq, Mohammed. |
Other author/creator | Chartered Institute of Marketing. |
Format | Book and Print |
Publication Info | Oxford ; New York : Butterworth-Heinemann, 2002. |
Description | x, 299 pages : illustrations ; 24 cm |
Subject(s) |
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General note | "Published in association with the Chartered Institute of Marketing." |
Bibliography note | Includes bibliographical references and index. |
ISBN | 0750648384 |
Available Items
Library | Location | Call Number | Status | Item Actions | |
Joyner | General Stacks | HF5415.13 .A36 2002 | ✔ Available | Place Hold |