Marketing management and strategy : marketing engineering applications

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

Author/creator	Lilien, Gary L., 1946-
Other author/creator	Rangaswamy, Arvind.
Format	Book and Print
Edition	2nd ed.
Publication Info	Upper Saddle River, NJ : Prentice Hall, 2003.
Description	vii, 53 pages : illustrations ; 28 cm
Subject(s)	Marketing--Decision making --Case studies --Problems, exercises, etc. Marketing--Data processing --Computer programs --Problems, exercises, etc.

ISBN

0130084638

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.125 .L55 2003	✔ Available	Place Hold