Marketing : best practices / Michael R. Czinkota [and others].
| Other author/creator | Czinkota, Michael R. |
| Format | Book and Print |
| Publication Info | Fort Worth : Dryden, ©2000. |
| Description | xxvii, 657 pages : illustrations ; 29 cm. |
| Subject(s) |
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| Series | Dryden Press series in marketing Dryden Press series in marketing. ^A402118 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 00708858 |
| ISBN | 0030211093 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415 .M297453 2000 | ✔ Available | Place Hold |