Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
| Author/creator |
Kerin, Roger A. |
| Other author/creator | Peterson, Robert A. (Robert Allen), 1944- |
| Format | Book and Print |
| Edition | 9th ed. |
| Publication Info | Upper Saddle River, N.J. : Prentice Hall, ©2001. |
| Description | xiii, 729 pages : illustrations ; 29 cm |
| Subject(s) |
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| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 00022379 |
| ISBN | 0130276618 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.135 .K47 2001 | ✔ Available | Place Hold |