Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
| Author/creator |
Etzel, Michael J. |
| Other author/creator | Walker, Bruce J. |
| Other author/creator | Stanton, William J. |
| Other author/creator | Stanton, William J. Fundamentals of marketing. |
| Format | Book and Print |
| Edition | 11th ed. |
| Publication Info | New York : McGraw-Hill, ©1997. |
| Description | 1 volume (various pagings) : color illustrations ; 26 cm. |
| Subject(s) |
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| Series | McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372 |
| General note | Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 96019807 |
| ISBN | 0070189544 (paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415 .S745 1997 | ✔ Available | Place Hold |