MKTG13 : principles of marketing / Charles W. Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).
| Author/creator |
Lamb, Charles W. author. |
| Other author/creator | Hair, Joseph F., Jr., 1944- author. |
| Other author/creator | McDaniel, Carl, Jr., 1941- author. |
| Format | Book and Print |
| Edition | 13th edition. |
| Publication Info | Boston, MA, USA : Cengage, [2021] |
| Copyright Notice | ©2021 |
| Description | vii, 410 pages : color illustrations ; 28 cm |
| Subject(s) |
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| Variant title | MKTG 13 |
| Variant title | MKTG thirteen |
| Variant title | Marketing 13 |
| Variant title | Marketing thirteen |
| Variant title | Principles of marketing |
| Contents | The World of Marketing -- Analyzing Market Opportunities -- Product Decisions -- Distribution Decisions -- Promotion and Communication Strategies -- Pricing Decisions. |
| General note | "4LTR Press." |
| Bibliography note | Includes bibliographical references (pages 378-393) and index. |
| Genre/form | Textbooks. |
| ISBN | 9780357127810 (paperback) |
| ISBN | 0357127811 (paperback) |
| Standard identifier# | 99988080568 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | Reserve | HF5415 .L2624 2021 | ✔ Available RESERVES Newell, Dana/MKTG 3832 | Place Hold |