| Contents |
Acknowledgments; Introduction: Warhol and Class; 1. Varieties of Pop; 2. Warhol's Participatory Culture; 3. Warhol's Brand Images; 4. Warhol, Modernism, Egalitarianism; Conclusion: Warhol's Neoliberalism; Notes; Index. |
| Summary |
During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques, and technologies that have long been described as generically 'American' or 'middle class'. Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work -- home projectors, tape recorders, film and still cameras -- were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects -- Campbell's soup, Brillo pads, Coca-Cola -- were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands. |
| Bibliography note | Includes bibliographical references (pages 159-194) and index. |
| Access restriction | Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |
| Terms of use | Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |
| Language | In English. |
| Source of description | Print version record. |
| Issued in other form | Print version: Grudin, Anthony E. Warhol's working class : pop art and egalitarianism. Chicago : The University of Chicago Press, [2017] 9780226347776 |
| Genre/form | Electronic books. |
| ISBN | 9780226347806 (electronic bk.) |
| ISBN | 022634780X (electronic bk.) |
| ISBN | (cloth ; alk. paper) |
| ISBN | (cloth ; alk. paper) |
| Standard identifier# |
10.7208/9780226347806 |
| Standard identifier# |
YBP14440268 |
| Stock number | org.bibliovault.9780226347806 University of Chicago Press |
| Stock number | 85B16D14-4D10-4E1D-98A2-B83A79554EA4 OverDrive, Inc. http://www.overdrive.com |
