Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre François Lalonde and Elizabeth Christopherson.
| Author/creator |
Ferrand, Alain, 1952- |
| Other author/creator | Torrigiani, Luiggino, 1962- |
| Other author/creator | Camps, Andreu. |
| Format | Electronic and Book |
| Publication Info | London ; New York, NY : Routledge, |
| Description | viii, 278 p. : illustrations ; 26 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subject(s) |
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| Uniform title | Sports et Sponsoring. English |
| Contents | Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volleyball experience.' |
| Bibliography note | Includes bibliographical references (p. 266-270) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | "Transferred to Digital Printing 2007"--T.p. verso. |
| Genre/form | Electronic books. |
| LCCN | 2006017953 |
| ISBN | 9780415401104 (hbk) |
| ISBN | 9780415401111 (pbk) |
| ISBN | 0415401100 (hbk) |
| ISBN | 0415401119 (pbk) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |