The persuasion industries : the making of modern Britain / Steven McKevitt.
| Author/creator |
McKevitt, Steven |
| Other author/creator | Oxford University Press. |
| Format | Electronic and Book |
| Edition | First edition. |
| Publication Info | Oxford, United Kingdom : Oxford University Press, 2018. |
| Description | xxii, 282 pages : illustrations (some color) ; 24 cm |
| Supplemental Content | Full text available from Oxford Scholarship Online Business and Management |
| Supplemental Content | Full text available from Oxford Scholarship Online |
| Subject(s) |
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| Summary | This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century. |
| Bibliography note | Includes bibliographical references (pages 243-272) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018935423 |
| ISBN | 0198821700 (hardback) |
| ISBN | 9780198821700 (hardback) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |