| Contents |
Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back. |
| General note | "Published simultaneously in Canada"--T.p. verso. |
| Bibliography note | Includes bibliographical references (p. 209-216) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003011341 |
| ISBN | 0471432091 (cloth) |
