Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg].
| Author/creator |
Scott, David Meerman |
| Other author/creator | Halligan, Brian, 1967- |
| Format | Electronic and Book |
| Publication Info | Hoboken, NJ : Wiley, |
| Description | xxv, 163 p. : ill. ; 19 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subject(s) |
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| Abstract | "The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover. |
| Bibliography note | Includes bibliographical references (p.159). |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011280943 |
| ISBN | 9780470900529 |
| ISBN | 0470900520 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |