ECU Libraries Catalog

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

Other author/creatorKourdi, Jeremy.
Format Electronic and Book
Publication InfoChichester : Wiley,
Description272 p. : ill. ; 23 cm.
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011414242
ISBN9780470660157 (hbk.)
ISBN9781119993599 (ebook)
ISBN9781119974130 (ebook)
ISBN9781119974147 (ebook)
ISBN0470660155

Available Items

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available