Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
| Author/creator |
Powell, Guy R. |
| Format | Electronic and Book |
| Publication Info | Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), |
| Description | xiv, 288 p. : ill. ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subject(s) |
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| Bibliography note | Includes bibliographical references (p. [277]-281) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2008278177 |
| ISBN | 047082395X (pbk.) |
| ISBN | 9780470823958 (pbk.) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |