| Contents |
Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles -- Defining life insurance and product development : divergent institutional logics -- Manufacturing sales agents : cultural capital and management strategies -- Making transactions : selling strategies and sales discourses -- Buying life insurance : multiple motives but consistent preferences -- How culture matters : culture, market, and globalization. |
| Abstract |
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011018554 |
| ISBN | 9780195394078 (cloth : alk. paper) |
