Intellectual property and business the power of intangible assets

Intellectual property and business : the power of intangible assets / Rodney D. Ryder, Ashwin Madhavan.

Author/creator	Ryder, Rodney D.
Other author/creator	Madhavan, Ashwin.
Format	Electronic and Book
Publication Info	New Deli, India ; Thousand Oaks, California : SAGE Response, 2014.
Description	xii, 304 pages : illustrations; 22 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Intellectual property--United States.

Contents	The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2014018433
ISBN	9788132117919 (pbk. : alk. paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available