Repetitive advertising in newspapers ; a study of two new products / With the assistance of Carl P. Slenk.
Author/creator |
Stewart, John B. |
Format | Book and Print |
Publication Info | Boston : Harvard University, Division of Research, Graduate School of Business Administration, 1964. |
Description | xxii, 357 pages : illustrations ; 22 cm |
Subject(s) |
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Bibliography note | Bibliography: p. [347]-349. |
LCCN | 63022648 |
Available Items
Library | Location | Call Number | Status | Item Actions | |
Joyner | General Stacks | HF6107 .S85 | ✔ Available | Place Hold |