| Series |
Management on the cutting edge
Management on the cutting edge. ^A1398722
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| Contents |
Intro; Contents; Series Foreword; Preface and Acknowledgments; The Research; Who Should Read This Book?; Whom We Would Like to Thank; A Personal Note from Jeanne; A Personal Note from Cynthia (aka "Boo"); A Personal Note from Martin; 1. Digital Business Design; Digital Offerings Deliver New Value Propositions; Digital Business Design: What It Is and Why You Need It; Digital Business Design: What It's Not; Digital Business Transformation Is a Long Journey; How Do Companies Transform for Digital?; The Call to Action; 2. Building Shared Customer Insights |
| Contents |
Companies Learn What Makes a Viable Digital Offering; Experiments Create Shared Customer Insights; Designing for Shared Customer Insights; Creating a Culture for Shared Customer Insights; Getting Customer Insights Right; 3. Building an Operational Backbone; Digitized ` Digital; Operational Excellence Is Table Stakes; Digital Business Is Built on an Operational Backbone; Building an Operational Backbone Involves a Business Transformation; Shortcuts to an Operational Backbone; Getting Your Operational Backbone Right; 4. Building a Digital Platform |
| Contents |
An Operational Backbone Is Not Enough for Digital Success; A Digital Platform-What It Is; Digital Platform versus Operational Backbone: Two Different Roles; Design Requirements for the Digital Platform; The Operational Backbone and Digital Platform Work Together; Building a Digital Platform; Getting Your Digital Platform Right; 5. Building an Accountability Framework; Creativity, Not Chaos; Managing Living Assets; An Accountability Framework Promotes Both Autonomy and Alignment; How to Develop an Accountability Framework; Getting Accountability Right; 6. Building an External Developer Platform |
| Contents |
The Apple Aspiration; An External Developer Platform Extends a Digital Platform; Who Needs an External Developer Platform?; Designing and Developing an External Developer Platform; Getting Your External Developer Platform Right; 7. Developing a Roadmap for Your Digital Transformation; Assembling the Building Blocks; Alternative Roadmaps for Building Digital Assets; Recommendations for Your Digital Roadmap; 8. Designing Your Company for Digital; How Not to Be Inspired by Digital Technologies; Artificial Intelligence: Inspiration and Challenge; Customer Value Propositions Inspired by AI |
| Abstract |
Practical advice for redesigning ""big, old"" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. |
| Source of description | Print version record. |
| Issued in other form | Print version: Ross, Jeanne W. Designed for digital 9780262042888 |
| Genre/form | Electronic books. |
| ISBN | 9780262354776 (electronic bk.) |
| ISBN | 0262354772 (electronic bk.) |
| ISBN | 9780262354783 (electronic bk.) |
| ISBN | 0262354780 (electronic bk.) |
| Stock number | 12188 MIT Press |
| Stock number | 9780262354776 MIT Press |
| Stock number | 97D90396-477A-413C-A496-BA84669FBF23 OverDrive, Inc. http://www.overdrive.com |
