Mismarketing ; case histories of marketing misfires / [by] Thomas L. Berg.
| Author/creator |
Berg, Thomas L. |
| Format | Book and Print |
| Edition | [1st ed.]. |
| Publication Info | Garden City, N.Y. : Doubleday, 1970. |
| Description | viii, 253 pages ; 22 cm |
| Subject(s) |
Click here for more information about this title
| Bibliography note | Includes bibliographical references. |
| LCCN | 72097649 |
| Stock number | 6.95 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415 .B4297 | ✔ Available | Place Hold |