Media research methods : audiences, institutions, texts / Ina Bertrand & Peter Hughes.
| Author/creator |
Bertrand, Ina, 1939- author. |
| Other author/creator | Hughes, Peter, 1949- author. |
| Format | Book and Print |
| Edition | Second edition. |
| Publication Info | London : Palgrave, [2018] |
| Description | xiv, 385 pages : illustrations ; 24 cm |
| Subject(s) |
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| Contents | Of elephants, definitions, and models: the context of media research -- Getting started -- Part I: Research on Audiences: Researching audiences -- Gathering data on audiences -- Audience research -- analysis and interpretation -- Part II: Research on audiences: Researching media institutions -- Gathering data on institutions -- Institutional research -- analysis and interpretation -- Part III: Research on texts: Researching texts -- Gathering and analysing textual data -- Interpretation of textual data -- Reaching conclusions, evaluating the research, presenting the report. |
| Bibliography note | Includes bibliographical references (pages 345-374) and index. |
| ISBN | 113755214X |
| ISBN | 9781137552143 |
| ISBN | 1137552158 (paperback) |
| ISBN | 9781137552150 (paperback) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | P91.3 .B387 2018 | ✔ Available | Place Hold |