When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
| Author/creator |
Underwood, Doug |
| Format | Book and Print |
| Publication Info | New York : Columbia University Press, 1993. |
| Description | xix, 259 pages ; 24 cm |
| Subject(s) |
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| Bibliography note | Includes bibliographical references (p. [237]-241) and index. |
| LCCN | 92040020 |
| ISBN | 0231080484 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | PN4734 .U63 1993 | ✔ Available | Place Hold |