ECU Libraries Catalog

Boss lady : how three women entrepreneurs built successful big businesses in the mid-twentieth century / Edith Sparks.

Author/creator Sparks, Edith author.
Format Book and Print
Publication Info Chapel Hill : The University of North Carolina Press, [2017]
Descriptionxiv, 309 pages ; 25 cm.
Subject(s)
Series The Luther H. Hodges Jr. and Luther H. Hodges Sr. series on business, entrepreneurship, and public policy
Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy. ^A1325371
Contents Constructing entrepreneurial pathways -- Government and women's business ownership -- Labor-management relations -- Gender as brand management -- Women and business valuation: asserting self-worth.
Abstract " ... The careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
LCCN 2016050513
ISBN9781469633015 hardcover ; alkaline paper
ISBN1469633019 hardcover ; alkaline paper
ISBN9781469633022 paperback ; alkaline paper
ISBN1469633027 paperback ; alkaline paper
ISBNelectronic book

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD6054.4 .U6 S67 2017 ✔ Available Place Hold
Joyner General Stacks HD6054.4 .U6 S67 2017 ✔ Available Place Hold