100 more things every designer needs to know about people / Susan Weinschenk.
| Author/creator |
Weinschenk, Susan author. |
| Format | Book and Print |
| Publication Info | [Berkeley, Calif.] : New Riders, [2016] |
| Copyright Notice | ©2016 |
| Description | xii, 276 pages : illustrations (chiefly color) ; 23 cm. |
| Subject(s) |
Click here for more information about this title
| Variant title | One hundred more things every designer needs to know about people |
| Variant title | Hundred more things every designer needs to know about people |
| Series | Voices that matter Voices that matter. ^A574339 |
| Contents | How people see -- How people think and remember -- How people decide -- How people read and interpret information -- How people are influenced by stories -- How people relate to other people and to technology -- How creativity influences design -- How people's bodies affect design -- How people show and buy -- How generations, geography, and gender influence design -- How people interact with interfaces and devices. |
| Abstract | "Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence."--provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 257-265) and index. |
| ISBN | 9780134196039 |
| ISBN | 0134196031 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | NK1520 .W45 2016 | ✔ Available | Place Hold |