Landing page optimization the definitive guide to testing and tuning for conversions

Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash.

Author/creator	Ash, Tim, 1965-
Format	Electronic and Book
Publication Info	Indianapolis, Ind. : Sybex/Wiley,
Description	xxi, 360 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Web sites--Evaluation. Web sites--Testing. Web sites--Design. Internet marketing.

Series	Serious skills
Contents	Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007045592
ISBN	9780470174623 (pbk.)
ISBN	0470174625 (pbk.)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available