Business to business market research : understanding and measuring business markets / Ruth McNeil.
| Author/creator |
McNeil, Ruth |
| Other author/creator | Market Research Society. |
| Format | Electronic and Book |
| Publication Info | London ; Sterling, VA : Kogan Page, |
| Description | x, 310 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subject(s) |
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| Series | Market research in practice series |
| General note | Published in association with the Market Research Society. |
| Bibliography note | Includes bibliographical references (p. 299-301) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005620714 |
| ISBN | 0749443642 (pbk.) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |