Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
| Author/creator |
Tull, Donald S. |
| Other author/creator | Hawkins, Del I. |
| Format | Book and Print |
| Edition | 4th ed. |
| Publication Info | New York : Macmillan Pub. Co. ; London : Collier Macmillan, ©1987. |
| Description | xvi, 845 pages : illustrations ; 24 cm |
| Subject(s) |
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| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 86008503 |
| ISBN | 002421910X |
| ISBN | 0029468108 (international ed.) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.2 .T83 1987 | ✔ Available | Place Hold |