Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
| Author/creator |
Bennett, Peter D. |
| Other author/creator | Lamm, Robert P. |
| Other author/creator | Fry, Robert A. |
| Format | Book and Print |
| Publication Info | New York : McGraw-Hill, ©1988. |
| Description | xxvii, 763 pages : illustrations (some color) ; 26 cm. |
| Subject(s) |
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| Series | McGraw-Hill series in marketing McGraw-Hill series in marketing. ^A258372 |
| Bibliography note | Includes bibliographies and indexes. |
| LCCN | 87017335 |
| ISBN | 0070047219 : |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.B4293 1988 | ✔ Available | Place Hold |